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Examining strategic diversity communication on social media using supervised machine learning: Development, validation and future research directions

Hofhuis, Joep (Lectoraat Collaborative Innovation And Entrepreneurship); Gonçalves, João; Schafraad, Pytrik; Wu, Biyao

In this paper, we present a digital tool named Diversity Perspectives in Social Media (DivPSM) which conducts automated content analysis of strategic diversity communication in organizational social media posts, using supervised machine-learning. DivPSM is trained to identify whether a post makes mention …

2024-03AlgemeenArtikel

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Examining strategic diversity communication on social media using supervised machine learning: Development, validation and future research directions

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