This report records the research project conducted within the context of the work placement for the Graduation Internship: Business Research and Advice during the fourth year of the International Business program at HZ University of Applied Sciences. The work placement panned from 05 February 2024 to …

This Justification Logfile documents the research-based strategies and decisions for the annual STEAM and space festival "HELLO SPACE | Bulgaria Calling!" in Bulgaria. Utilizing Scaled Agile Framework (SAFe) principles, this report supports strategic initiatives aimed at improving the festival’s visibility …

The article emphasizes that future marketers need to focus on sustainable value creation for shareholders, society, and the planet. They should be adept at using data responsibly to make informed decisions and leverage technological innovations like AI, AR, VR, and robotics. Generative AI will transform …

The book covers all aspects of marketing in 12 steps to write a marketingplan. In this second edition sustainability is added as a 'normal' part of marketing throughout the whole process. Also digitalization is integrated.

Essence of 2nd ed of international version of Strategic Marketing Planning, by Alsem. Presentation during International Week of School of Business, Marketing and Finance

The recent bank collapses and bailouts highlight the fragility of the banking system and our bank deposits. The digital euro is an opportunity to reconfigure our monetary system to serve the interests of people and society, by making money safer and more inclusive. However, the European Central Bank’s …

De hoofdvraag van dit onderzoek is als volgt: “Hoe kan InStijl Media een platform creëren waarop alle elementenvan haar branding op een centrale plaats kunnen worden geplaatst, zodat de medewerkers binnen het bedrijf hiereenvoudig toegang tot kunnen krijgen en hier gebruik van kunnen maken, zodat er …

De hoofdvraag van dit onderzoek is als volgt: “Hoe kan InStijl Media een platform creëren waarop alle elementenvan haar branding op een centrale plaats kunnen worden geplaatst, zodat de medewerkers binnen het bedrijf hiereenvoudig toegang tot kunnen krijgen en hier gebruik van kunnen maken, zodat er …

Presentatie voor deelnemers Ondernemerschap cursus VNO-NCW, door HanzePro.

Values, representing higher abstract goals in life, receive increasing attention in branding literature and practice. However, understanding of how values drive consumer behavior is limited. This research contributes to a better understanding of the importance of values and value types in marketing communications …