Social media have become a vital part of everyday life for people throughout the world, with millions of individuals utilising various social media platforms to engage with others and to express themselves. While social media might offer several avenues for self-expression and identity construction, …

Dit onderzoek is gebaseerd op het probleem dat er in Nederland nog veel kleding dat hergebruikt of gerecycled kan worden weggegooid wordt. Dit is problematisch omdat het kabinet streeft dat Nederland per 2050 een circulaire economie heeft, echter om een circulaire economie te hebben is het cruciaal dat …

QUOTE “In a movie, you have someone who can push the plot along verbally. But [with fashion], music and clothes are your whole plot”. [Rene Arsenault] ABSTRACT This study addresses the extent to which hip-hop music is capable of modifying a consumer’s perception of the luxury fashion brands mentioned …

QUOTES “Vanuit de kunstsector is veel kritiek te horen op de marktgeoriënteerde insteek van bepaalde actoren op de kun¬stmarkt. Handelaren, critici en kunstenaars leveren voornamelijk kritiek op commerciële insteek van sommige kun¬stenaars. Dit geldt ook voor collaboraties tussen kunst en mode. Rapporten …

QUOTE “Cultural intertextuality might be a key to a successful marketing strategy allowing to humanize the brand and engage with its customers and integrate them.” “Intertextuality is a term that originated from literature, referring to texts and works making allusions or quotations of already existing …

Purpose: To explore the recent emergence of “authenticity” in fashion in terms of its linkingvalue in the context of tribal brand cultures in conjunction with value co-creation processes inmediated environments. Methodology: This study adopts a qualitative approach in the form of a case study of a youngNew …