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Motivations and entrepreneurial orientation of sustainable entrepreneurs: an exploratory study of sustainable entrepreneurship archetypes in the fashion industry

Bohnsack, René; Divito, Lori (Amsib (Cedis)); Lindgreen, Adam; Maon, François; Vallaster, Christine; Yousafzai, Shumaila; Palacios Florencio, Beatriz

Sustainable entrepreneurs need to balance social, environmental and economic goals. However, some put sustainable goals first whereas others prioritize economic outcomes. This suggests differences in types of sustainable entrepreneurs. We study sustainable entrepreneur archetypes based on their motivations …

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Motivations and entrepreneurial orientation of sustainable entrepreneurs: an exploratory study of sustainable entrepreneurship archetypes in the fashion industry

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