We consider an environment in which several independent service providers can collaborate by pooling their critical, low-utilization resources that are subject to unavailability. We examine the allocation of the joint profit for such a pooled situation by studying an associated cooperative game. For …

The purpose of this research was to answer the central question “How can environmental sustainability improve brand loyalty in the Fast-Moving Consumer Goods market?”. The research has shown that applying the Elements of Green Marketing to intrinsic cues of a product, is a relatively better method for …