Brand portfolio strategies are an essential prerequisite for securing long-term success for multi-brand companies. Only by focusing on the entire portfolio can it be ensured that all brands “act in concert” to achieve superordinate objectives. Thereby, an increasing vertical competition caused by private …

European tourism destinations are confronted with a trend toward increased environmental responsible behaviour. This trend seeks to improve the quality of life within those destinations for residents and tourists equally. Relating this subject to the principle of sustainable development, tourism destination …

De Kroes bv is een oud familiebedrijf wat teruggaat naar begin 19e eeuw en op dit moment producten levert voor private labels van grote retailers op de mondiale markt. Met een hoofdkantoor in Nederland en een verkoopkantoor in Frankrijk werkt men met ongeveer 100 werknemers. De Kroes bv is al meer dan …

Private Labels have transformed from value purchases into powerful brands. This paper develops a framework based on the four strategic dimensions of brand breadth, positioning, segmentation, and relationship with the store brand that retailers can uniquely draw upon to organise their brand portfolios. …