Social media platforms such as Facebook, YouTube, and Twitter have millions of users logging in every day, using these platforms for commu­ nication, entertainment, and news consumption. These platforms adopt rules that determine how users communicate and thereby limit and shape public discourse.2 Platforms …

How personal branding on LinkedIn influences the employability outcome of young professionals. After researching this topic through quantitative and qualitative data, a gap has been identified between "how universities are preparing students on personal branding efforts on LinkedIn", "What young professionals …

In ons dagelijkse leven hebben we veel met technologie te maken, vaak met interactieve, informatie-gerichte technologie: als consument doen we online boodschappen – zeker in deze pandemische tijd; als reiziger in het openbaar vervoer plannen en betalen we onze reis met interactieve technologie – nu weliswaar …

Firms increasingly use social network sites to reach out to customers and proactively intervene with observed consumer messages. Despite intentions to enhance customer satisfaction by extending customer service, sometimes these interventions are received negatively by consumers. We draw on privacy regulation …

Research to indicators to build a typology of virtual communities in organized sports.

Social Networking Sites (SNSs), such as Facebook, YouTube, Instagram, Snapchat and Twitter are increasingly implemented in voluntary sports clubs (VSCs) as channels for organizational communication. By using SNSs, the sports clubs are, in fact, building virtual, online communities as an extra ‘communication …

Conference abstract and presentation of research to voluntary sports clubs and virtual community building through social networking sites.

Online social networking sites, such as Facebook, have grown in popularity in recent years and they provide an exciting new area of study. Facebook provides individuals with easy access to view personal information about their friends, coworkers, and even complete strangers (Muise, Christofides, and …

As an e-tailer in the Dutch market mydays has been looking to optimize its online marketing strategy. This strategy should lead potential customers into the buying process. Although the Dutch are avid users of the Internet and its platforms there is not a widely accepted general online marketing strategy …

The Internet offers many opportunities to provide parenting support. An overview of empirical studies in this domain is lacking, and little is known about the design of web based parenting resources and their evaluations, raising questions about its position in the context of parenting intervention programs. …