In this article, the impact of strategic orientations on the use of digital marketing tactics and, subsequently, on the international business performance of small electronic retailers (e-retailers) in cross-border electronic commerce (e-commerce) is analysed. Furthermore, these relationships are compared …

Van Iersel Luchtman Advocaten krijgt van (potentiële) cliënten zeer regelmatig de vraag of zij de algemene voorwaarden van hun onderneming kunnen opstellen en/of beoordelen. Het onderwerp ‘algemene voorwaarden’ is vrij algemeen en niet gericht op specifiek één rechtsgebied. Het opstellen en beoordelen …

The next generation fulfilment centres are large logistic properties that respond to the growth of business to consumer e-commerce. To respond appropriately, these custom-made properties have to provide an optimal environment aligned to the e-retail strategy to generate as much productivity, cost reduction …

This report researches what marketing strategy should be used for Panera Bread in order to succeed in the Netherlands. Panera Bread is an American fast-casual food chain that is known for its freshly baked bread. In 2013 the company has made some drastic changes and decided to only serve “clean” food, …

business to consumer en business

Tegenwoordig kopen steeds meer mensen hun kleding online. Door dit succes neemt ook het aanbod van online retailers toe. Naast de toenemende concurrentie online, nemen ook de verwachtingen van fashion shoppers toe. Experius wil voor haar klanten onderscheidende e-commerce oplossingen kunnen leveren, …

Ningbo United Products wants to expand its line of business from solely business to business to a company that also has a business to consumer branch. They found a product, the foldable solar panel, that they want to do that with. The purpose of this report is to find out the market potential for the …

This research was carried out for LaBritannique, a small business in the catering and event management industry in Brussels. The aim of this research is to advise on how to improve LaBritannique's current online marketing strategy in order for the company to better reach its target audience. Traditional …

Het onderzoek dat ik uitgevoerd heb heeft betrekking op www.folders.nl en gaat over social media en hoe Netwerk VSP hier mee om moet gaan op Business to Business gebied.

The Internet is changing the way we organize work. It is shifting the requirements for what we call the “schedule push” and the hierarchical organization that it implies, and therefore it is removing the type of control that is conventionally used to match resources to tasks, and customer demand to supplies …