This document, also referred to as Justification Logfile aims to present the research process on the topic of attracting and recruiting Generation Z at DSK Bank. The Justification Logfile consists of an introduction with a company and problem analysis, followed by thorough explanation on the research …

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This article offers an overview of 94 scientific studies (published between 2006 and 2022) to examine how young people (ages 10–36) define, consume, and evaluate news. Research on news and youth has exploded over the past decades, but what can we conclude from it, and how should journalism scholars move …

Tijdens het symposium willen we genodigden op een interactieve manier betrekken bij de onderzoeksresultaten van onze junior onderzoekers.

Generation Z (Gen Z) will account for a growing proportion of the global workforce in the coming years. Therefore, it is vitally important to understand this generation’s unique perspectives and preferences regarding work. This exploratory study examines the prioritisation and desirability of Gen Z work …

Adviesrapport en verantwoordingsdocument. Onderzoeksvraag: Hoe kan Blauw Gras de ultieme content beleving creëren voor Gen Z om hiermee de klant nog beter te helpen aan passende content?