Comparing the procurement and tendering process for electric buses in the Utrecht and Hamburg region
Marjoke de Boer (Onderzoeker); Martijn Rietbergen (Onderzoeker); Nicolas Restrepo Lopez (Onderzoeker); Stephanie Keßler (Onderzoeker); David Eerdmans (Onderzoeker)
Social media marketing to increase sales
Kim Zwemer (Student); Johan Weggemans (Docent); Etienne Veldhuis (Docent); Sofia Renner (Begeleider)
How can Somitra B.V. bridge the gap between potential customers and their product solution within the German market?
Abdel Abdelrahman Tarek Hussein Abdelkader (Student); Jeroen Meijering (Docent); Ignacio García Sepúlveda (Docent); Pourya Darnihamedani (Begeleider)
Preferred ways of information procurement of German equine feed buyers during the pre-purchase phase
Stiens, S. (Student); Uenk-Barten, C.
The blue revolution: To what extend is the German gastronomy sector willing to rethink oat drink consumption?
Julie Wendt Spies (Student); Robert Gallicano (Begeleider)
As the Dutch economy is not dependent on Germany, firms find stable conditions in cross border business
Jan Lucas (Lid Lectoraat)
Increase the consumer acceptance of insect based food in western European countries
Sonja Floto-Stammen (Docent); Natalia Naranjo Guevara (Docent)
Analysing the different influences of product vs. customer orientated strategy: Focusing on small and medium-sized companies in the contiguous German and Dutch border region
Patrick Szillat (Associate Lector)
Cross-Border Business Development in the Dutch-German Borderland
Vincent Pijnenburg (Lector); Patrick Szillat (Associate Lector); Jan Lucas (Docent)
Consumer research about the potential demand for organic children’s convenience food in Germany
Rosemeyer, C. (Student); Akkermans, C.