Objective: This empirical study of Dutch SME entrepreneurs examines how they manage B2B relationships using both digital and physical means, aiming to provide insights and guidelines. Prior work: The coronavirus pandemic has profoundly impacted how SMEs manage B2B international relationships, with many …

This Justification Logfile examines two problems currently occurring within the HR (referred to as Human Resources) Workbuddies team, in the company Coolblue. Firstly, the HR Workbuddies team wants advice on how to manage HR system transitions, because they currently have the problem of a lack of involvement, …

This Justification Logfile documents the process of creating a social media guide for Tempo Team Terneuzen, designed to help smoothly transition social media responsibilities to the next person. It highlights the thorough research, strategic decision-making, and adherence to SAFe principles throughout …

This research justification aims to justify the research that was conducted on the topic of Maxodeals’ options on expanding their business operations to new, potentially lucrative, online marketplaces. The research aimed to answer two key sub-questions: Which online marketplaces should Maxodeals prioritize …

In today’s competitive business environment, companies acknowledge the critical role that efficient sales management plays in driving revenue growth and sustaining a market position. The problem definition on which this research is based emerged from the increase of complaints related to the Sales Excellence …

The problem definition on which this research is based arised from the increasing importance of gender diversity and more women participation in corporate governance. The objective of this research is to identify the factors that influence the gender balance within ICC’s World Chambers Federation. From …

The scope of this research justification outlines plastic reduction and circularity efforts by the Schwarz Gruppe and focuses on aligning these practices to stakeholders. In fact, the research explores strategic possibilities to enhance communication among political stakeholders, media representatives, …

Urban tourism increasingly focuses on the role of hospitality in cities, evolving from a means to strengthen tourism as a ‘product’, towards a focus on tourism as an opportunity for revitalization and transformation of destinations. In this context, cities are considered dynamic communities in which …

Big data analysis can change the global tourism and hospitality industry, providing deeper knowledge and greater insights and increased relationships regarding e-travelers. The purpose of this study is to present a mapping literature review and a research articles' classification regarding big data and …

The following research justification report explains to what extent the current tracking of performance of the IHS digital communication channels is effective for the decision-making process. Having a clear monitoring strategy is a crucial component for the success of any marketing campaign. The research …