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Conversational Commerce

Marja Exalto-Sijbrands (Lid Lectoraat); Maarten de Jong; Tim de Koning; Axel Groothuis; Pascal Ravesteijn (Lector)

Presented at the 14th 14th European Conference on Management, Leadership and Governance ECMLG 2018: From the article: "Online shopping in The Netherlands is rapidly becoming more popular and many web-shops are aiming to develop improved customer journeys. As a consequence pure play web-shops switch …

2018-10-18Economie & ManagementConferentiebijdrage

Enhancing the Strategic Alignment Model

Beffers Ronald; Benny de Waal (Lid Lectoraat)

Presented at the 14th 14th European Conference on Management, Leadership and Governance ECMLG 2018: From the article: "Abstract: Scientific literature and practices emphasize that organizations have to align their business strategies with their IT strategy. Strategic alignment of business with IT …

2018-10-18Economie & ManagementConferentiebijdrage

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Conversational Commerce

Enhancing the Strategic Alignment Model

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