Brand orientation as a marketing perspective for primary healthcare organizations
Harald Pol (Lid Lectoraat); Eveline van der Herberg (Onderzoeker); Di-Janne Barten (Onderzoeker); Judith Tielen (Onderzoeker); Gerrita van der Veen (Lector)
Research justification Bricoflor
Sanne van der Hoeven (Student); Martina Kastner (Docent); Silvi Stoyanova (Begeleider)
Reaching a stable customer base
Bogdan Hobjila (Student); Johan Weggemans (Docent); Arthur Bol (Begeleider)
Analysing the different influences of product vs. customer orientated strategy: Focusing on small and medium-sized companies in the contiguous German and Dutch border region
Patrick Szillat (Associate Lector)
Promoting sustainable wines towards Berlin retailers
Paboeuf, P. (Student); Uenk-Barten, C.
Implementation of social media in business strategies in the retail sector in The Netherlands
Neal Voorsluijs (Student); Dan Diodjescu
Technologie en klantrelaties: hand in hand
Sharon van der Horst (Student)
Effectieve en hedendaagse B2B marketing
Sandra Kuyf (Student)
Verhuizen anno 2016
Joost Grol (Student)