HelloFresh Nederland is a Dutch organisation which offers an e-commerce subscription service, providing a home-delivered box full of ingredients and recipes to use these ingredients to cook a healthy meal. The Dutch online food business is on the rise and HelloFresh Nederland is striving to master the …

Just as any other organisation, HelloFresh Nederland is being challenged by a fast changing society and its ever-changing wants and needs. The company aims to satisfy each customer in each aspect of the provided service. It is commonly held that communication has a positive contribution to the overall …