This report records the research project conducted within the context of the work placement for the Graduation Internship: Business Research and Advice during the fourth year of the International Business program at HZ University of Applied Sciences. The work placement panned from 05 February 2024 to …

Purpose The concept of banking reputation has gained significant attention due to its relevance in the banking industry. A strong reputation has become crucial for a bank’s success, as it affects trust, credibility and stakeholders' perceptions. However, understanding and managing reputation in the banking …

Het concept “nudging” is populair geworden door het boek van Thaler & Sunstein uit 2008 waarin nudging wordt omschreven als een manier om mensen door middel van een klein duwtje (een nudge) “betere” beslissingen te laten nemen. Hierbij gaat met ervan uit dat consumenten beïnvloed worden door irrationele …

Young widowhood, conceptualized as the loss of one’s spouse before the age of 50, is a profoundly painful and distressing loss (Den Elzen, 2017, 2018). The literature on young widowhood shows the death of a partner generally causes a fragmentation of the self, as it violates expectations of the normal …

Recent marketing literature suggests that brand orientation is an alternative concept for the public health because it is believed to address the shortcomings of market orientation. Brand orientation is specifically of interest to the sector of healthcare, due to the complex nature of the sector. The …

Hoe kan in ons land innoveren, werken en leren beter worden verknoopt ten dienste van de grote maatschappelijke opgaven waar we voor staan? NWO, Regieorgaan SIA en Topsectoren hebben het initiatief genomen om meer (praktijkgericht) onderzoek te doen naar zogenoemde Learning communities en de kennis hierover …

White paper: Financing the circular economy in the tourism sector For SMEs in tourism, a transition to a circular economy can often be costly. Crowdfunding is a promising financing approach for a circular economy in tourism as it can help avoid the bureaucratic and often complex funding application …

At first glance, Public Sector Innovation (PSI) Labs are gaining prominence within academic literature, the European Union (EU) and beyond. However, because of the relative newness and conceptual ambiguity of this concept, the exact contribution of these labs to theory and practice is still unclear. …

Behaviour Change Support Systems (BCSS), already running for the 10th time at Persuasive Technology, is a workshop that builds around the concept of systems that are specifically designed to help and support behaviour change in individuals or groups. The highly multi-disciplinary nature of designing …

As part of the Cybersecurity Noord-Nederland project, the University of Groningen hosted a series of mini-lectures on cybersecurity. The lectures were given by experts in the field of cybersecurity. Each of the speakers has discussed cybersecurity threats, vulnerabilities as well as remedies from different …