This research justification aims to justify the research that was conducted on the topic of Maxodeals’ options on expanding their business operations to new, potentially lucrative, online marketplaces. The research aimed to answer two key sub-questions: Which online marketplaces should Maxodeals prioritize …

There is a lack of coherency in style and easy adaptability to target platforms of digital tree assets on online marketplaces necessitating efficient in-house creation of these assets for Independent Arts Software GmbH. This thesis investigates the feasibility of using Speedtree to create trees in-house …

The following research justification shows the possibilities of Google-Shopping and organic ranking through Google Shopping in the company Mister Sandman on the international marketplaces Bol.com, Cdiscount, Darty & Conforama. Two tests have been done & 5 information gaps have been identified as basis …

Purpose The purpose of this paper is to contribute to the marketing literature and practice by examining the effect of product pricing on consumer behaviours with regard to the assertiveness and the sentiments expressed in their product reviews. In addition, the paper uses new data collection and machine …

Skydreams offers online industry specific marketplaces where consumers can find a qualified service professional for their home decorating or renovation projects. Next, Skydreams online marketplaces give business the opportunity to get in touch with customers. This research has a focus on the lead generation …

As an Argentinean eCommerce business, GoodPeople decided to acquire Avenida, an online platform that was owned by Flipkart, the Indian market leaders in eCommerce, in the end of 2017. Flipkart had to face a sharp decline in sales figures which was the reason the company decided to sell the marketplace. …