This document, also referred to as Justification Logfile aims to present the research process on the topic of attracting and recruiting Generation Z at DSK Bank. The Justification Logfile consists of an introduction with a company and problem analysis, followed by thorough explanation on the research …

Dit onderzoek is uitgevoerd in opdracht van Hooggevoelig heel gewoon (voortaan: Hghg) en richt zich op de eisen die gesteld worden aan de website om meer verkoop te genereren. Hghg heeft in oktober 2019 een nieuwe website gelanceerd, maar deze heeft niet de gewenste stijging in verkoop opgeleverd. Hghg …

Appnormal is a mobile application development company that had the wish to create anonline multiplayer quiz game. This quiz game should have the right features to be interestingand appealing to the user.The purpose of this research is to find out what certain features and design choices areneeded to …

Purpose The purpose of this paper is to contribute to the marketing literature and practice by examining the effect of product pricing on consumer behaviours with regard to the assertiveness and the sentiments expressed in their product reviews. In addition, the paper uses new data collection and machine …

The topic of this bachelor thesis is a market research of the German returns behaviour in order to find out how companies in the online trade can best prevent customers from returning the ordered article. Returns are and remain an important part of the business model in online retailing. Without the …

Iedereen kan tegenwoordig alles zelf op internet uitzoeken. Waar ze heen willen op reis, voor hoelang en wat ze hier voor nodig hebben. Er zijn vele aanbieders online te vinden die hierbij helpen en de vraag is of mensen nog bereid zijn om te betalen voor een extra service die Activity International …

The question which author has written a certain text has been around since people have started to put their ideas and thoughts into writing. Recent advancements in statistics and the capabilities of powerful machine learning algorithms have created a research field which is known as authorship attribution. …

This study aims to shed more light on the question whether, and under what circumstances, valence affects consumers' intention to buy a product after reading an online review. We hypothesize that receiver expertise could possibly moderate (a) the impact of review valence on consumers' purchase intentions, …

This dissertation was created with the goal to examine how online shopping has changed retail, specifically department stores and their business model, and to recommend a course of action and business model for entrepreneurs considering starting an (online) department store. There are several recommendations …

This study posits that sources of online product reviews can induce differential effects on 2 dimensions of source credibility, perceived expertise and perceived trustworthiness. Study 1 shows that experts are perceived as having more expert knowledge, but at the same time as having less trustworthiness …