This work is designed in order to provide information for Project Aware on its internationalisation process. Project Aware is a human rights organisation based in the Netherlands. This thesis investigates facts with regard to the developments of corporate social responsibility and volunteerism in Europe. …

During the existence of Hemels Publishers (since 1994), new clients have always come to Hemels Publishers on their own initiative. However, at this point the management feels the acquisition of clients needs to be structured and streamlined within the company and therefore developed a new marketing plan …

The Internet introduces new business choices for customer interaction. In this article we introduce two claims. Firstly, we will show that the way companies shape their customer interaction, and not their sector or size, determine the market segmentation. Secondly, Internet dynamics and its effect on …

UWV voert een aantal interne en externe titels, te weten: U&UWV, UWV Perspectief, UWV Signaal, Werkblad en UWV Nieuws voor werkgevers. Daarnaast beschikt het over communicatiemiddelen op elektronisch gebied (een intranet en een website: www.uwv.nl). Naar het bereik, de beleving en effectiviteit van …

Corporate Visual Identity (CVI) is a crucial part of the identity of any organization. Most research on managing corporate identity deals with the strategic development of corporate identity and the design and effects of specific elements of the CVI. This study focuses on an aspect of CVI management …

Purpose - The purpose of this paper is to develop a research model to investigate corporate visual identity (CVI) management from an organisational perspective. It is assumed that characteristics of the organisation and of the way a CVI is managed will affect consistency of CVI. Design/methodology/approach …

Although there has been an enduring interest in corporate identity and image management, there is relatively little systematic empirical research on the topic. Large due to the diffuse interpretations, and dubious denotation that have characterized the subject of corporate identity so far, the authors …