Den Haag Marketing is the marketing and promotion organisation of the city The Hague and its seaside resorts; Scheveningen and Kijkduin. Den Haag Marketing(DHM) promotes attractions and events in The Hague that would be interesting for the intended target groups. The organisation takes care of the city’s …

The purpose of this thesis report was to focus on the difference in effectivity between social media and traditional marketing regarding the buying behaviour of Dutch youngsters (16-25) for contemporary fashion brands. The objective of the research was to examine whether there is actually a difference …

Over the last decade, social media platforms have transformed the hotel industry. Companies such as Facebook and Tripadvisor have changed how hotels attract and communicate with (potential) customers. The Paleis Hotel is a boutique hotel with 20 rooms situated in the city centre of The Hague. Currently, …

This dissertation investigates how an NGO like PETA (People for the Ethical Treatment of Animals) can recover its brand equity after this was damaged due to a scandal. The focus was on improving perceived service quality as this appeared to be a very important aspect of brand equity that is damaged severely …

The consumer has the choice to either purchase clothing in brick-and-mortar stores, offline, or in webstores, online. Yet, this was not the case 15 years ago, when online shopping began to rise. The term was not yet well known, and not all the wanted products were available online. Now, the consumer …

Welke concrete veranderingen hebben plaatsgevonden op het werk en welke 21st century skills zijn of worden essentieel om het werk te kunnen blijven uitvoeren? Deze vraag stelden lectoren Petra Biemans (Hogeschool Inholland) en Ellen Sjoer (De Haagse Hogeschool) zichzelf. Het antwoord op deze vraag is …

The primary research question for this project was “How can Royal FloraHolland increase the consumer spending on Dutch flowers and plants in Turkey?” with the aim to study causes and reasons for the low consumption of flowers and plants in Turkey. The research question was answered through desk and …

Op het evenement Meedoen Geld(t)?, in 2016 georganiseerd door het lectoraat Financial Inclusion and New Entrepreneurship (FINE) van De Haagse Hogeschool, is een boekje uitgedeeld met een algemeen overzicht van een aantal (nieuwe) vormen van financiering voor het midden- en kleinbedrijf en zelfstandigen …

Study-Globe is a young International travel agency situated in the city of Breda, the Netherlands. The company works closely with school institutions abroad and is therefore able to offer different study and language programmes in more than 39 countries and 100 cities worldwide. The theme of internationalization …

‘De Verse Maaltijd’ is a leading company of different food concepts. The company is specialized in the preparation of fresh and healthy meals for different target groups. The new concept of De Verse Maaltijd, DinnerFresh, is a slightly different and very challenging. This concept offers fresh and healthy …