In this report the current trend of e-commerce companies opening brick and mortar stores was investigated. This phenomenon can be linked to a concept known as omnichannel retail. It appears that many businesses are not aware of the current trends in retail. This leads to a misunderstanding of the modern …

Finding purchase activity patterns in Small & Medium Enterprises in a research program to enable SMEs to improve their purchase and company performance. Posterpresentatie KCO conferentie, 16 november 2015.

This survey is about recognizing patterns in the way Small and Medium Enterprises (SMEs) organize their procurement activities. The scope of the survey is limited to the key commodities of the SME. A key commodity is defined as the purchased product or service group which is essential for realizing the …

This study aims to shed more light on the question whether, and under what circumstances, valence affects consumers' intention to buy a product after reading an online review. We hypothesize that receiver expertise could possibly moderate (a) the impact of review valence on consumers' purchase intentions, …

Hoge bomen vangen veel wind. Het vakgebied inkoopmanagement heeft zich de laatste drie decennia krachtig ontwikkeld. Er zijn aansprekende resultaten geboekt, inkoop heeft een plaats opgeëist in de boardroom en de wetenschap heeft bijgedragen aan de ontwikkeling van het vak. Maar er is ook een keerzijde: …

In the Netherlands, the automobile manufacturer Nissan has initiated a unique project to stimulate the uptake of electric vehicles (EV) for commercial usage. This project is called “Power to Amsterdam” and started by the end of 2014. In the project, Nissan has enabled entrepreneurs in the region of Amsterdam …

Many companies tailor their communication and interaction with customers by segmenting them into channel usage groups. This study argues that simply focusing on channels has limited effectiveness as increasingly customers today use multiple channels, the online channel contains many different forms, …

The Dutch equestrian sports market has gone through many changes over the past years. The equestrian sports market increased by 16% between 2001 and 2006, a time where the brand HV POLO had a strong growth in business. Between 2006 and 2011,the company noticed change as the equestrian sports market …

Traditionally construction industries in New Zealand and abroad have a low track record for successful sustainable innovations. This has a negative impact on private and government spending, and on quality, society and the environment. This conceptual paper posits that the construction industry needs …

This report is written as an import policy plan. First the Croatian wine sector is investigated. Croatia is a country with a booming tourism industry and especially the last years Croatia has become more popular amongst Dutch people. Croatia is also a country with a long history in producing wine. The …