In this study the impact of athlete endorsements on the attitude and buying behaviour of consumers was investigated. Many times, endorsers are seen as having a positive impact on a brand and are used to endorse sport products as well as non-sport products. Sometimes an athlete is endorsing different …

Since the dawn of advertising in the Netherlands there have been much changes. Advertising has become an essential tool for any type of organization (Rakker, 2009). Nowadays, grasping the attention of an audience is becoming more and more difficult (Libbenga, 2013). Mark Jetten (2014) said “We barely …

Long-term care facilities are currently installing dynamic lighting systems with the aim to improve the well-being and behaviour of residents with dementia. The aim of this study was to investigate the implementation of dynamic lighting systems from the perspective of stakeholders and the performance …

To reorganize the purchasing function and purchasing process of the supply department in order to increase the trans paring of the purchasing system, and finally make the purchasing system to be more efficiens and effective.

This dissertation was created with the goal to examine how online shopping has changed retail, specifically department stores and their business model, and to recommend a course of action and business model for entrepreneurs considering starting an (online) department store. There are several recommendations …

Traditionally the construction industry in New Zealand and in other countries has seen a low productivity and a low track record for successful sustainable innovations. This has a negative impact on private and government spending, on quality and on health and environmental aspects. This research proposal …

NEVI CPD heeft de afgelopen jaren steeds een bijdrage geleverd aan verbinding, verbreding, verdieping en innovatie binnen Purchasing & Supply Management. De senior purchasing & supply management professionals die lid zijn van Nevi CPD vullen dit op een geheel eigen wijze in. De kennis en ervaring van …

This blog will give regular updates on my PhD journey.

This report is written for the design of a new production facility to product the Ginaf HD5380T mining truck. Several requirements were studied to reach an output of five trucks per week. The study relates to: • Purchasing, which parts should be purchased centrally at Ginaf Veenendaal and which products …

Draft research proposal; 20 JAN 2013. Preliminary proposal for a 3 (max 4) year research project leading to a PhD. In preparation for the WION workshops on Advanced Purchasing Research and to be worked out in more detail as a PhD research proposal before MAY 2013. The research objective is to find out: …