In the wake of increasing and seemingly inexorable waves of migration to the developed countries of the world, one of the greatest challenges of our time is to preserve social cohesion in the host societies. To achieve this, the integration of immigrants in the host society is essential; however, too …

Cross-border crime is a phenomenon that goes hand-in-hand with the abolishment of border controls in the Schengen zone and requires an international action plan. Warmerdam states that organized crime groups operate in networks and maintain close relations with each other to distribute their goods worldwide …

This research was undergone in order to examine Chevron’s communication problems with the public in Pungești, Romania and to recommend ways of improving their reputation and communication tactics. The paper draws attention to the fact that Chevron’s crisis is composed out of a few major elements, each …

Bulgaria has been trying to catch up with fellow Western European countries since its admission in the EU. However, issues from the transition crisis since 1989 persist to the present day. The country has suffered in many forms from the rapid change from a communist regime to a democratic sovereign state. …

The purpose of this research paper was to find out whether and how online fashion retailers can improve the brand experience of their customers by integrating the experiential marketing tool pop-up retail into their marketing strategies. Characteristics and prospects of pop-up shops were studied and …

Unitedstudios was founded in 2008 and its principal mission is to establish a superior quality photo and film production studio in the south of the Netherlands through creativeness, innovation, flexibility and outstanding customer service. The studios main service is providing complete advertising solutions, …

This document is created to fulfil the requirements for completing the study programme International Communication and Media at the University of Applied Sciences Utrecht. The topic arose in cooperation with the German public relations (PR) agency WAHLE & WOLF. The purpose of this research study is to …

eVision Industry Software develops applications for companies in the oil and gas industry that are used for the creation of permits-to-work, improvement of site safety, and control and analysis of health and environment issues. The business has grown fourfold over the last two years, due to global contract …

In January 2013, I approached the Utrecht-based NGO LiveBuild to inform if I could write my thesis for them. After some preliminary research, it turned out that they could use some help in the realm of communication. LiveBuild was established in 2008 and had acquired over 1500 structural donors since …

The goal of this research is to investigate if the Spanish public relations market is viable for Fuel PR, and if so to create a step-by-step plan according to which Fuel PR can enter the Spanish market and create a profitable local client base in Spain, in order to create a media connections network …