This thesis gives an overview about how YCall (a VoIP App) can be positioned in the Dutch market. This positioning helps to minimalize information overload in the mind of consumer, and thereby leaving a clear impression and message about the product and brand. Thus, by designing the most suitable market …

The EaP was implemented in 2009 and focuses on fostering a political dialogue between the EU and its Eastern Partner countries, in order to draw them closer to European Integration and values. It does so through the ‘more for more’ approach, a reformulation of EU conditionality, which grants incentives …

SUMMARYDuring the last centuries real estate became an important asset within mixed-asset investment portfolios. The importance of real estate in a mixed-asset portfolio is based on Markowitz (1959) modern portfolio theory. The important message of the modern portfolio theory was that different assets …

Writing is an essential skill in (primary) education. Through writing children learn to communicate, express their selves and describe information. In addition to this, it is also an important way to learn new knowledge. The program ‘Success for All’ challenges children to start reading and writing sentences …

Consensus on red flags and terminology of atypical speech and language development Objectives Atypical speech and language development is one of the most common developmental problems in young children. However, consensus lacks on clinical signs and on diagnostic terminology. The aim of our study is …

Blog: Having a career with overlapping activities in today’s multi-faceted professional music practice requires musicians to exercise many roles at the same time, roles which extend beyond their artistic skills. Musicians need to be innovative, entrepreneurial and communicative, they need to be able …

The Second World War, legislative changes, and on-going globalisation are some of the causes that diminished the reach of the German language in the Netherlands. Duitsland Instituut Amsterdam studied the current state of the use of the German language and found that research participants had ‘no-connection’ …

Many charities are facing increasing difficulties in attracting sponsors to fund the charities’ activities. This thesis gives an answer to the problem of the organisation in how it can increase their revenue for the next few years. This research focuses on two distinct areas: first, other weekend schools …

This research paper has been conducted for X. It presents a new communication strategy for the fund in order to improve its information and increase its effect towards the target audience. Since the First Rutte cabinet (2010) the Dutch cultural sector has been increasingly under pressure from government …

De afstudeeropdracht wordt uitgevoerd in samenwerking met Co-Libre. Co-Libre is een kleine stichting die zich in wil zetten om consumenten duurzaam met energie te laten omgaan. Om de consument te bereiken is een systeem nodig waarmee de gebruiker getriggerd kan worden om over energie na te denken. Daarom …