This report is created for advertising agencies that are looking for ways to reach the 50+ consumer by means of the marketing communication technique: branded content. The report contains information about the implementation of branded content as integrated part of the marketing communication strategy …

An effective option for companies to implement circular economy concepts is reuse and remanufacturing. It concerns the (re)use of modules and parts of used and discarded equipment in ‘as new’ or ‘first class’ reused equipment. It is not just an effective way to reuse materials; it is also economically …

When using autonomous reconfigurable manufacturing system, that offers generic services, there is the possibility to dynamically manufacture a range of products using the same manufacturing equipment. Opportunities are created to optimally scale the production using reconfiguration means and automatically …

‘Creating the Difference’ is the theme of the 2014 edition of the Chi Sparks conference. It is also the challenge that the Human-Computer Interaction (HCI) community is facing today. HCI is a creative field where practitioners engage in design, production, and evaluation of interactions between people …

In order to empower more people to become more selfreliant in society, interactive products and services should better match the skills and values of diverse user groups. In inclusive design, relevant end-user groups are involved early on and throughout the design and development process, leading …

Whereas products and services are growing in complexity, industry needs to expand their networks to include expertise from other fields than their own. Consequently, innovation activities more and more take place in highly dynamic network environments, mixing people and parties, models, interests, and …

This research paper concerns itself with the technical and political obstacles of securing the EU cyber space against espionage and surveillance both amongst the member states and particularly those emerging from foreign powers. The scope of the research is limited to signals intelligence (SIGINT) related …

To capture the views of different health care providers involved in the treatment of patients with lymphoedema from various countries around the world on the functioning of lymphoedema patients and the factors influencing functioning of these patients using the international classification of functioning, …

Victoria's Secret is the leading specialty retailer of lingerie and beauty products. This brand is dominating the world with body fashion, fragrances and cosmetics. In addition, Victoria’s Secret is also globally recognized for their supermodels and world-famous fashion shows. There are more than 1,000 …

Management Summary This research focuses on the marketing plan Social and Cultural Center De Enck implemented in its theater, and how this plan affects the visitor intent. At the moment, De Enck experiences a decrease in the amount of theater visitors, as many other theaters, and they want to find …