Although dozens of empirical studies have been published on effectuation as a whole, much work remains to be done on elaborating each principle in more depth. Based on an exploratory study of seven ventures from the Caribbean island of Curacao, this paper develops an elaborated process model of the affordable …

In cross-cultural communication and adjunct disciplines such as cross-cultural management and international business, there is a negativity bias of seeing cultural differences as a source of potential issues. The emergence of Positive Organizational Scholarship (POS) questions this problem-focused approach. …

The following research aims to determine the factors that influence the degree of the participation of women in the military in NATO member states. Segal’s theoretical model was chosen to determine the factors as it, unlike other theories that explain women’s participation in the military, provides an …

Literature review of multi-modal and multi-linear theories and practices, collected for research in the Making Public research group 'standalone publications'.

The purpose of this research paper was to answer the central question: How can promotion of electric cars be improved on social media? In order to answer this question desk and field research has been used. First, desk research has been conducted by analysing several articles and marketing books. Multiple …

The objective of this research is to document the conducted analysis on how the political event of the European elections of 2019 was covered by the Dutch television talk shows ‘Pauw’ and ‘Buitenhof’. Due to numerous developments in mass media communication, the field of political communication is dynamic …

The purpose of this article is to explore innovative and adaptive ways of matching people with jobs in the context of a Dutch policy initiative aimed at the skills mismatch in the region of Amsterdam. This is an important and urgent issue because of the challenges of the future labor market, in which …

Introduction A rapidly increasing patient group is older adults with obesity and type 2 diabetes. The risk of accelerated muscle loss is prominent in this patient group. This population could benefit from weight loss, at the cost of increased risk of muscle loss and sarcopenia. Previous studies showed …

Customer-supplier relationships are becoming more digital. However, a personal approach still seems to be a key success factor in the service journey, creating an optimal customer experience. In this research, we investigated the effects of a personal communication approach on customer experience and …

In this chapter, we explore the possibility to use the living environment (of inpatient and outpatient care settings) for facilitating and encouraging the social inclusion of older adults in an increasingly smart society. We therefore pay attention to the spatial and smart design of emerging housing …