The 3rd of September, 2015 marked the 70th anniversary of the end of World War II. Despite 70 years of peace in the Asia-Pacific, the memories of World War II are still the most evident obstruction in the Sino-Japanese diplomatic relations. Moreover, other issues, such as the dispute regarding the ownership …

How can ST. by Olcay Gulsen become commercially successful in Hong Kong within two years? This question is the central research question in this final paper and reflects the ambition of ST. to become a big retail player in the fashion market of Hong Kong. ST. Studio (previously called Supertrash) is a …

The aim of this paper is to investigate the Chinese branding landscape. First, the strongest Chinese brands are analysed. This analysis offers explanations for typical Chinese brand strategy and establishes current trends in Chinese brand management practice from a corporate perspective. The research …

The aim of this dissertation is to indicate the effects of the Dutch economic diplomacy on the export of Life Sciences & Health companies to China in the period from 2010 until 2015. Economic diplomacy is a form of diplomacy where the government actively tries to influence economic elements like export …

Van de week kreeg ik in mijn klushuis in de Bijlmer bezoek over de vloer: een onderzoekster uit het verre São Paulo die samen met collega’s aan een project over zel ouw werkt. Wie aan zel ouw in Brazilië denkt, komt al snel uit op de favela’s en het valt te betwijfelen of er vraag is naar dit soort woonvormen …

Martien Visser over hoe in 2026 het dan energieneutrale Emmen hoog bezoek uit China krijgt.

In navolging van vele andere universiteiten opent ook Groningen een 'Branch Campus' in het buitenland.

Journal: doing business with China

The aim of this study is to provide an informed answer to the following central question: How can Friends of Slovenia best deploy its marketing instruments in support of the strategy, in order to enter the Chinese wine market and achieve a turnover of €500.000 by the end of 2017?