SAMENVATTING Dit rapport biedt een onderzoek naar en advies over de optimale positionering en marketingcommunicatiestrategie voor OpenBook.Works. OpenBook.Works adviseert en coacht het management van andere organisaties en is hiermee werkzaam in de branche management consulting. De organisatie levert …

SAMENVATTING Gezondheid lijkt op één van de grote consumententrends binnen de foodsector, bestaande uit foodretail en foodservice. De “hype” rondom vers en gezond voedsel wordt aangestuurd door de marketing van voedingsproducenten, retailers en foodservice. Hier liggen echter ontwikkelingen op demografisch …

Strategic communication includes all messages and activities across the levels of war in order to affect target audiences and to encourage certain behaviour. It can be divided into a horizontal way, the way the messages and activities are crafted and sent to touch the public, and a vertical way, the …

Since 2011, over 500 Belgian nationals have become radicalised and left Belgium for a Jihadist conflict zone. The Brussel bombings, on the 22nd of March 2016 were carried out by two Belgian nationals who were also returning Jihadists. This dissertation explores whether Belgium can improve its current …

In which way can startups in different phases of development, within the branche 'Innovative Startups’, related to Technology, implement and improve the appropriate external communication strategy?

The final paper has been developed for CIBANK Bulgaria, as part of the final project for International Communication Management at The Hague University of Applied Sciences. The internship took place at International Office of CIBANK. The main goal of the research project was to develop a new internal …

This study aims at examining the ways people communicate about energy transition, by analyzing the discourse of different stakeholders in a case of a local initiative for renewable energy. When moving from traditional to renewable energy, social acceptance of new technologies is of central importance, …

Doel van het SPEACH project is via docenten lichamelijke opvoeding en sportcoaches (MBO, HBO en Master niveau) gezondheidsbevorderende sport en lichamelijke activiteit (HEPA) bij kinderen en jongeren te stimuleren. Om dit te bereiken worden studiemodules ontwikkeld voor en met medewerking van huidige …

Background: Telehealth is viewed as a major strategy to address the increasing demand for care and a shrinking care professional population. However, most nurses are not trained or are insufficiently trained to use these technologies effectively. Therefore, the potential of telehealth fails to reach …

Many companies tailor their communication and interaction with customers by segmenting them into channel usage groups. This study argues that simply focusing on channels has limited effectiveness as increasingly customers today use multiple channels, the online channel contains many different forms, …