1e alinea column: "Laat het streven naar volmaaktheid los; in alles zit een barst. Zo komt het licht naar binnen." Louise Penny. Internet brengt ons in de "personal age" zei ik ooit in mijn entreerede. Inderdaad, in andere woorden 'CEO over eigen leven en werk'. In die "age" hangt steeds meer af van …

1e alinea column: De ontstellende hoeveelheid informatie en contactmogelijkheden op internet stelt ons voor de keuze wie we willen zijn en volgens welke waarden we willen leven. Waar Internet 1.0 nog vooral gezien kon worden als een grote database met Google als markt-hit, speelt in het semantic web …

1e alinea column: Internet zorgt voor fundamentele veranderingen binnen bedrijven, instellingen, de politiek en bij jou thuis. Niet alleen bedrijfsprocessen, maar ook traditionele 'rollen' veranderen: ketenomkering en -verkorting, vraagsturing, de klant die de leverancier vindt in plaats van andersom, …

1e alinea column: De (mobiele) digitale wereld dwingt bedrijven steeds meer zich op beweging en op de kern van hun toegevoegde waarde te organiseren. Met het toenemen van transparantie brengt internet als het ware de cent terug in de business. En we moeten weer terug naar het begrip waarom bedrijven …

Technology has been evolving rapidly throughout the years and the Internet has become a dominant marketing tool. Traditional media has been losing ground because of new media channels. Information can be shared globally through the use of social media. In today's global village, viral marketing is becoming …

The research consists of a marketing plan for Eosta, a company that sells and exports organic fruits and vegetables. The company seeks the proper marketing strategy in order to attract as many customers as possible, and to strengthen the brand image of its products. The problem is to find a good strategic …

If I would randomly pick a young guy walking on the street and give him €50 euros and tell him to donate it to the charity organization of his choice, where will that money end up? Probably in the hands of the organization he has the "strongest and most meaningful relationship with - the one he trusts …

The objective of this market research is to evaluate the chances that the Cocoa Marketing Company has in the Dutch cocoa market while exporting directly. The research was mostly done via the internet, books and through several questionnaires. Although it was not possible to have all the information needed …

Amsterdam Velo is a bicycle tour company which is active in and around Amsterdam. It was founded in 2011 by the owner Paul Spits. The business has been prospering quite rapidly ever since. However, the tourism industry is dynamic and changing fast, in order to anticipate to the changes it has to compile …

This thesis intends to find out how CityFilm can export its concept successfully in order to enter a new market. CityFilm is a small Dutch media marketing company that successfully creates promotional destination videos of cities, presenting them worldwide to the wealthy customer through professional …