Markzware is a software company that offers solutions for prepress, printing, publishing and the graphic sector. Markzware Europe operates successfully throughout Europe. Although the company also has a communication channel in Poland, it seems the communication is not as successful as it could be. The …

Attracting the Asian, especially Chinese investors is becoming more and more important. While reaching the potential Chinese market is getting easier, the intercultural differences might still play a vital role in influencing the effectiveness of mutual communication. It also creates a challenge for …

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The economy has been continually growing and changing and has, since the time of the industrial revolution, gone through many different stages such as the knowledge economy and the intangible economy, to get to the experience economy we live in today. Economics no longer revolve around the target groups’ …

Is non-spot advertising een geschikte vorm van televisiereclame voor kijker, televisiemaker, televisiejournalist en sponsor. In deze scriptie is non-spot advertising omschreven als synoniem voor televisiesponsoring. Kunnen non-spot advertising en journalistieke programma's samen gaan? Veel journalisten …

De (westerse) samenleving heeft steeds minder vaak vaste organisatieverbanden nodig om de juiste persoon op de juiste klus te krijgen. Dat geldt ook voor bedrijven. Dankzij internet vinden individuen met specifieke competenties elkaar, en komen vraag en aanbod goedkoper samen dan vroeger. Mensen organiseren …