The purpose of this paper is to gain deeper insight into the practical judgements we are making together in ongoing organizational life when realizing a complex innovative technical project for a customer and so enrich the understanding of how customer orientation emerges in an organization. The outcome …

In recent decades, the level of scale in urban regions has become increasingly important for economic development. The characteristics of the specific economy in an area must be identified first in order to develop policy for regional economic growth. All kinds of measuring instruments have been developed …

Demographic change, generational shifts and fierce competition on the labour market present companies with major challenges and make it difficult for them to attract and maintain suitable personnel (Bundesagentur für Arbeit 2019, 5). The demographic change is already far advanced in Europe and has …

Insects could prove to be a sustainable solution to feeding the growing human population. While insects are already consumed in many countries, the acceptance of insect-based foods is very low in Western European countries. This cross-border study examined how the acceptance of German and Dutch consumers …

The goal of this research paper is to close the research gap between product focused strategy and customer focused strategy in SME`s. The cross-border region of North-Rhine Westphalia, Germany and Limburg, Netherlands is the target focus during the research. As the market is steadily evolving more …

Purpose This study aims to develop an understanding of how customers of a physical retail store valuate receiving location-based mobile phone messages when they are in proximity of the store. It proposes and tests a model relating two benefits (personalization and location congruency) and two sacrifices …

Despite decades of European financial stimulation for cross-border projects, the attention for cross-border cooperation (CBC) is still volatile. Depending on, among other things, political and economic tendencies, it is a hot item, or not. Irrespective of the trend, it is difficult to encourage citizens …

This research examines how Dutch border retailers are responding to business opportunities from cross-border shoppers as a specific target group. Further on, it describes shopping behaviour of German cross-border shoppers in the Netherlands. Interviews about their marketing policy are conducted with …

Like a marker pen on a map, the Covid-19 pandemic drastically highlighted the persisting existence of borders that used to play an ever decreasing role in people´s perception and behavior over the last decades. Yes, inner European borders are open in normal times. Yes, people, goods, services and ideas …

This paper seeks to understand the role of valuing in urban live music ecologies. It explains how multiple actors (e.g. directors of music venues, musicians, policy-makers, and real estate experts) in Dutch live music ecologies negotiate the different values of live music. To examine this dynamic, we …