This chapter presents an overview of the developments and potentials of mobile technologies and their major impact on society and the daily activities of individuals. The increase of sensors embedded in everyday objects enable these objects to sense the environment and communicate. This creates new possibilities …

This paper examines the factors which contribute to the intercultural adaptation of expatriate children. Although there are not many studies on this subject, there is evidence that the expatriate children are facing a difficult time during expatriation. Intercultural adaption consists of psychological …

Writing is an essential skill in (primary) education. Through writing children learn to communicate, express their selves and describe information. In addition to this, it is also an important way to learn new knowledge. The program ‘Success for All’ challenges children to start reading and writing sentences …

Entrepreneurial Journalism is gaining in interest, first in the United States, but now also increasingly in Europe and in the Netherlands. This can be explained by a combination of factors. Firstly, reorganisations and substantial lay-offs in recent years at news publishers, especially of regional newspapers, …

The diversity of the movement, the informality and speed of the network, the rituals of the assembly and the formal power of the party: each political form has its distinct features and dynamics. Medium theory always taught us that expression is shaped by the contours and material properties of communication …

HelloFresh Nederland is a Dutch organisation which offers an e-commerce subscription service, providing a home-delivered box full of ingredients and recipes to use these ingredients to cook a healthy meal. The Dutch online food business is on the rise and HelloFresh Nederland is striving to master the …

This document is created to fulfil the requirements for completing the study programme International Communication and Media at the University of Applied Sciences Utrecht. The topic arose in cooperation with the German public relations (PR) agency WAHLE & WOLF. The purpose of this research study is to …

‘The name attached to a brand can become a burden to the brand’s development, e.g. when wanting to access new activities, international markets, or simply when wanting to rejuvenate a brand’. (Kapferer, J., 2008, p. 417). Changing a company’s name, is not to be taken lightly, and could cause some serious …

Unitedstudios was founded in 2008 and its principal mission is to establish a superior quality photo and film production studio in the south of the Netherlands through creativeness, innovation, flexibility and outstanding customer service. The studios main service is providing complete advertising solutions, …

The NEVAT is a Dutch branch organisation for industrial suppliers. They provide, on a non-profit base, services for their members such as coaching, lobbying and organising meetings to get the members in contact with other players in the industry. From previous research and experience, the NEVAT found …