Rocket Software is an international software organization, divided into various divisions. One of these divisions is known as LegaSuite, which is the division central to this market research. LegaSuite seeks to increase its market share on the German market and the problem statement central to this strategic …

The research ‘’Talent recruitment and internships according to students’’ has been conducted in assignment of the municipality of The Hague and in co-assignment of the International Community Platform (ICP) between June and November 2013. The research is part of the action program ‘’Geslaagd in het Vak’’ …

Aimforthemoon, a collective of young entrepreneurs who start ventures and carry out business development projects for experience entrepreneurs, was looking for an effective and focused brand identity as a way to structure their marketing and communication strategy. Using the archetypal theory of Carol …

The purpose of this research is to find out if there is a whitewashing of the Dutch media and what effects, if any, it has on young females of colour. In order to answer this question desk research has been done about several studies regarding the representation of ethnic minorities. In addition to this, …

This study is an attempt to determine how CityFilm can introduce their concept to the international market of Hong Kong. The choice for Hong Kong was made since CityFilm’s life long dream is to enter the Asian market. Since Hong Kong is located strategically and acts as a gateway for the rest of Asia, …

Analysing the questions “How profitable is the industry made with war and can peace become a profitable business as well?” is very difficult, as it is important to not just identify the profits made by the arms industry, but also to identify the industry focused on peace and built around connected values. …

Based around the central research question 'Can social media be used as a marketing tool for a restaurant?' this dissertation sets out to discover how a starting restaurant in Canada can use social media as a marketing tool. Over the past decade a large number of companies have embraced social media …

The theme of this graduation assignment is destination branding. The main goal of destination branding is to emphasize the unique image of a destination, which then differentiates it from competitors (Hanzaee & Saeedi, 2011, p.13). The Bratislava Tourist Board – largest in campaigning the city brand …

Het gebruik van social media is tegenwoordig geïntegreerd in het leven van een Nederlander. Social media is een belangrijke bron geworden om informatie te vergaren. Facebook is met ruim 7 miljoen gebruikers de grootste bron in Nederland. Er wordt daarbij ook verwacht dat social media een steeds belangrijkere …

Nederland lijkt in toenemende mate het slachtoffer te zijn van cyberaanvallen. Dat wil zeggen: van cybercriminaliteit, -spionage en -(h)ac(k)tivisme. Deze ‘aanvallen’ op DigiD, ING of iDeal waren niet de dreigingen die de minister van Defensie in juni 2012 voor ogen had toen hij de Defensie Cyber Strategie …