In this study, we regard co-creation as a collaborative process where students, lecturers and working field professionals from outside the university jointly develop innovative products, processes or knowledge. In co-creation all stakeholders equally contribute to the collaborative process and aim to …

De hoofdvraag van dit onderzoek is als volgt: “Hoe kan InStijl Media een platform creëren waarop alle elementenvan haar branding op een centrale plaats kunnen worden geplaatst, zodat de medewerkers binnen het bedrijf hiereenvoudig toegang tot kunnen krijgen en hier gebruik van kunnen maken, zodat er …

De hoofdvraag van dit onderzoek is als volgt: “Hoe kan InStijl Media een platform creëren waarop alle elementenvan haar branding op een centrale plaats kunnen worden geplaatst, zodat de medewerkers binnen het bedrijf hiereenvoudig toegang tot kunnen krijgen en hier gebruik van kunnen maken, zodat er …

Interactivity has become a crucial aspect of marketing. It allows companies to connect with their customers, often resulting in positive outcomes. Based on a literature review, this chapter discusses ten of the most pioneering tools used in interactive marketing. First it will be explained how each tool …

To arrive at viable eHealth applications, it is important that future users are involved in research projects. In practice, however, it is difficult to involve potential users and keep them involved. In a multiple-case study, we investigate ten eHealth projects in which design researchers and healthcare …

Je bent ondernemend, hebt een aantrekkelijke naam, je hebt een slogan. Je hebt een doordachte merkstrategie gekozen voor jouw zorgorganisatie. Nu komt het aan op actie. Je gaat je merk opbouwen en bestendigen in je wijk of regio. Ben je er klaar voor? De KeepMoving Tool geeft jou inzicht in wat je nodig …

This case study describes a special edition of the European Project Semester at the course Sustainable Packaging Design and Innovation at the Faculty of Industrial Design Engineering at The Hague University of Applied Sciences (Fall Semester 2017). In this special edition, unique cooperation took place …

Universities have the potential, and the responsibility, to take on more ecological and relational approaches to facilitating learning-based change in times of interconnected socioecological crises. Signs for a transition towards these more regenerative approaches of higher education (RHE) that include …

Corporate reputation is becoming increasingly important for firms; social media platforms such as Twitter are used to convey their message. In this paper, corporate reputation will be assessed from a sustainability perspective. Using sentiment analysis, the top 100 brands of the Netherlands were scraped …

In 2008, the Choices International Foundation developed its logo criteria, identifying best-in-class food products. More advanced, global and graded nutrient profiling systems (NPSs) are needed to substantiate different national nutrition policies. The objective of this work was to extend Choices NPS …