The nature of embedded purchasing activities in SMEs
Hagelaar, Geoffrey; Staal, Anne; Holman, Richard; Walhof, Gert
The nature of embedded purchasing activities in SMEs
Hagelaar, Geoffrey; Staal, Anne; Holman, Richard; Walhof, Gert
Tool for identifying critical control points in embedded purchasing activities in SMEs
Hagelaar, Geoffrey; Staal, Anne; Holman, Richard; Walhof, Gert
Tool for identifying critical control points in embedded purchasing activities in SMEs
Hagelaar, Geoffrey; Staal, Anne; Holman, Richard; Walhof, Gert
Exploring Vivonline's brand resonance potential
Theo Bors (Begeleider); Jitte Milder-Sorber (Begeleider); Vivian Reijs (Begeleider); Kylie Brons (Student)
Authenticity
Veronique Klomp (Student); Ronald Voorn (Begeleider)
The impact of in-store product demonstrations on the consumers’ purchase behaviour
Stefanie Krijnenburg (Student)
Customer value in a credence service context
Gerrita van der Veen (Lector); Esther Verboon (Lid Lectoraat); Josje Dikkers (Lid Lectoraat)
Customer value in legal services : a contingency approach
Esther Verboon (Lid Lectoraat)
Effects of complaint behaviour and service recovery satisfaction on consumer intentions to repurchase on the internet
Bijmolt, Tammo H.A.; Huizingh, Eelko K.R.E.; Krawczyk, Adriana (Amsib (Cedis))