Intergenerational learning (IGL) has been identified as a viable way to help organizations deal with the problems an ageing worker population brings with it. Information and communications technology (ICT) in its many forms can be utilized to support IGL. This paper investigates the requirements for …

The purpose of this research paper was to find out whether and how online fashion retailers can improve the brand experience of their customers by integrating the experiential marketing tool pop-up retail into their marketing strategies. Characteristics and prospects of pop-up shops were studied and …

This study researches the current Dutch Bob-campaign and its impact on the attitudes and behaviour of the target audience. The Bob-campaign is concerned with the road safety issue of drinking and driving in the Netherlands and is part of the initiative “Daar Kun Je Mee Thuiskomen”, which is an initiative …

This paper describes a demo for the Persuasive Conference 2014 (21-23 May, Padua, Italy) which shows the result of a design project in the edutainment field. The tries to raise safety awareness among construction site workers. The purpose of the demo is to raise safety awareness amongst construction …

Analysing the questions “How profitable is the industry made with war and can peace become a profitable business as well?” is very difficult, as it is important to not just identify the profits made by the arms industry, but also to identify the industry focused on peace and built around connected values. …

Reading a novel about a dying person and the people attending the dying, one can not only reflect upon the moral involvement between the literary characters depicted, but also upon the way in which the reader takes the position of a “bystander” in this scene. In two novels, The Death of Ivan Ilyich by …

De kracht van brede scholen verdient hernieuwde aandacht van het onderwijsveld. Heroriëntatie op de output van brede scholen in relatie tot de input is in steeds meer gemeenten een item aan het worden. In deze openbare les schetst Anne van der Kooi een nieuw perspectief voor brede scholen. Hierin komen …

Currently, only 22 percent of Dutch households consume a dairy dessert on a daily basis. FrieslandCampina, market leader in the Dutch dairy category, set a goal for 2013 to increase this to 23 percent. Mona, one of their brands, is set to be one of the driving forces in the category's growth.The brand …

A lot of research into the use of recorded lectures has been done by using surveys or interviews. We will show that triangulation of multiple data sources is needed. We will discuss how students use recorded lectures according to their self-report and what actual usage of the recorded lectures can be …

Purpose This paper's aim is to determine whether shopping facilities in a waiting area influence customer behaviour and whether these behaviours positively influence their satisfaction and related sales of the displayed products. Design/methodology/approach The approach used was a field experiment. At …