Cross-border e-commerce is flourishing worldwide and is particularly intriguing because it allows sellers and buyers to regularly cross national borders to distant and distinct countries via the Internet. Marketers need to understand the challenges retailers and consumers may face to develop effective …

With regard to the advantages of a well-executed marketing plan in terms of corporate image and brand recognition, this research study seeks to provide Novades BV useful insights and recommendations. This study examines the effective marketing tactics used by top feed and food corporations through a …

In January 2022, TieTalent released Sourcer, their active sourcing platform, intending to optimize the hiring process via the use of technology. Initial projections called for a monthly recurring revenue of CHF50,000, a sign of product market fit and a solid foundation for expanding the strategy across …

This study used historical data from a Park & Ride facility in Amsterdam to build a validated computer (Python) model to optimize battery and grid connection sizing. The case study modelled is equipped with 8 EV chargers (16 connections), an on-site supplementary battery, and a limited capacity grid …

De 9e editie van het standaardwerk van Alsem. Met als belangrijkste vernieuwing de aandacht voor duurzaamheid, vervlochten in het gehele marketingplanningsproces. Ook diverse andere onderwerpen toegevoegd. Online was al helemaal geintegreerd.

The imperative of community-based hospitality has become indispensable for businesses from various perspectives. In particular, community-based hospitality has garnered constant attention, owing to a heightened focus on mitigating the negative impact of hospitality through community building. Community-based …

The origins of SWOT analysis have been enigmatic, until now. With archival research, interviews with experts and a review of the available literature, this paper reconstructs the original SOFT/SWOT approach, and draws potential implications. During a firm's planning process, all managers are asked to …