Branding trends in Asian markets
Bakker, Diederich (International Business); Segers, Rien
Branding in China – an institutional and consumer perspective
Bakker, Diederich (International Business)
STACH food
Vermeij, Sam (Student); van Lier, Fred; van Doorn, Arno; Donga, Gerlof
Internal branding brengt de identiteit samen
Ka-man Cheung (Student)
The influence of values on consumer behaviour
Kostelijk, Erik (Amsib (Cedis))
Brand image in music
Alsem, Karel Jan
The value compass
Kostelijk, Erik Jan
How international should your branding be?
Alsem, Karel Jan
Improving the customer journey for differing cultures through storybranding and storytelling marketing
Pamela Pietersz (Student)
Branding van Groningen Airport Eelde
Visser, Leenke (Marketing En Ondernemen)