The aim of this study is to provide an informed answer to the following central question: How can Friends of Slovenia best deploy its marketing instruments in support of the strategy, in order to enter the Chinese wine market and achieve a turnover of €500.000 by the end of 2017?

The goal of this book is to provide useful information to companies that do business in China, or that are considering doing so. We chose to apply a marketing perspective. Marketing, by definition, mediates between the customer and the brand (or the organization hosting the brand, figure 1) (Alsem, Kostelijk, …

In the psychological field, a lot of progress has been made in values theory. In marketing theory, however, the use of values has been undervalued. Despite the widespread managerial use of brand values, attention has remained focused on the brand personality concept. This book intends to provide a new …

Journal in which the Groningen Confucius Institute (GCI) shares different perspectives on China and provides insights into China from as many different aspects as possible. GCI aims to provide a full view of real China to the readers as well as featuring international and comprehensive perspectives, …

Onderzoek naar de vraag of de Chinese markt genoeg afzetmogelijkheden voor de bitterbal heeft. Verder word er onderzocht wat voor strategieën en aanpassingen Dutch Deli’s kan gebruiken om winst te behalen op de Chinese markt.

The relationship between China and the Netherlands can be situated on a dynamic scale. Chinese entrepreneurs are finding their way to the Netherlands, thereby continuously renewing and shaping this relationship. Currently, there are about 300 Chinese companies in the Netherlands, which amounts to approximately …

Not much is known about the favourable indoor air conditions in long term care facilities (ltcf’s), where older adults suffering from dementia live. Due to the decrease in cognition function, it is hard to evaluate comfort and health in this group. Nevertheless, infectious diseases are a persistent problem. …

The valve industry has been experiencing a healthy recovery from the economic crisis, and there is a continuing robust growth in Chinese and Indian market. SUNGO has valve business in more than 30 countries, with the increasing demand of valves in the global market, the management team of SUNGO plans …

Internationalizing curricula. Needs and wishes of alumni and employers with regard to international competencies. Internationalization has become of great importance for universities acrossthe globe. The labour market is becoming international, with internationalopportunities and international competition. …

Why are some regions and cities so good at attracting talented people, creating high-level knowledge, and producing exciting new ideas and innovations? What are the ingredients of success? Can innovative cities be created and stimulated, or do they just flourish by mere chance? This book analyses the …