What is a possible strategy for Tally Weijl to penetrate the German market with a sleeping ware line?
Aurelia F.R. Dieterle (Student); W.B. van Dam (Begeleider)
The Concept for a Plus Size Fashion Store.
Suzanne Bergenhenegouwen (Student); Harry Smals (Begeleider)
Report on 'Citrine by the Stones'. Research on the entering of the Dutch market & the selection of a media strategy application.
Tessa van den Berg (Student); Theo Bors (Begeleider)
The Starbucks "Sing Your Own Song Event" : an experience created by customers for customers
Bart P. Vader (Student); P.J.M. Hanssen (Begeleider)
Implementing a Unified Loyalty Program in a Franchise Business
Svetlana M. Tzaneva (Student); W.B. van Dam (Begeleider)
Succesful Companies : a comparison between the 3M Displays & Graphics division and Avery Dennison Graphic & Reflective Solutions division
Elmor Vrolijk (Student); Jan Veldman (Begeleider)
Online marketing plan 'Kooyman Eigen Huis'
Julia J. Kooijman (Student); L.J. Harris (Begeleider)
The influence of e-books on authors, publicists, customers and book shops : a success or a failure?
Yael R. Dethy (Student); J. Veldman (Begeleider)
Dutch Interior Institute : social media for B2B organizations
Samira R. Tatuhey (Student); P.J.M. Hanssen (Begeleider)
Co-creation theory : marketing's last resort or just momentary buzz?
Anneken S. Tappe (Student); L.J. Harris (Begeleider)