The purpose of this dissertation is to test what makes an effective pitch and compare the theory Vs. the practice. During the entrepreneurial tech summit, Seedstars World, in Lausanne, 66 start-ups came together to pitch their start-up ideas to an audience of investors and other VIPS. The objective of …

The research views sanctions from a game-theoretical perspective by describing, that when evaluating effectiveness, additional positive outcomes must be considered. The central research question of this report is, therefore, whether the Russian embargo can be considered effective.

As social media platforms, such as Instagram, continue to expand and evolve, fashion brands also have to change and adapt to reach its consumers. Influencer marketing is a relatively new marketing strategy that came up in the course of the growing popularity of social media. Macro- and micro-influencers …

Innovating moxibustion instruments while inheriting the traditional concept of moxibustion (Sichuan ARYI, 2009) is the motto of Sichuan ARYI Medical Technology Co, Ltd (ARYI), as stated on its official website. As the leading company in the creation and distribution of moxibustion apparatus, ARYI manufactures …

Populist parties have received a great amount of attention in the last decade. Scholars agree on the fact that populism addresses issues that are relevant for the majority. However, the established political elites do not discuss and address these issues clearly. Therefore, populist parties stir up …

The country of Curaçao, a Small Island Developing State, is currently dealing with the challenge of waste mismanagement. Inhabitants generate approximately 2.5 kilograms of waste per day per capita, and the majority of this generated waste is landfilled at the Malpais landfill. The current issue is …

This dissertation handles the discursive production of security. In particular, it looks at the securitisation of terrorism, placing terrorism as a topic in a space of extreme action. The treatment of terrorism by key members of the discursive process contributes to a gap between the objective reality …

‘Old’ marketing, such as flyers and newspaper ads, did not work that well anymore for Sport2000 Bakker, and was becoming too expensive. They assumed that social media would be a cheaper, more effective, and goal-oriented marketing tool. Sport2000 Bakker was also seeking more customer participation and …

Following tragic events in the Mediterranean Sea, several actions described in the European Agenda on Migration were put into operation. One of these key actions was the establishment of the EU Action Plan against migrant smuggling in 2015. The main goal of the EU Action Plan is to prevent and counter …

Emerging during the negotiations for the unratified Constitutional Treaty and officially launched with the Treaty of Lisbon, the European Citizens' Initiative allows citizens to invite the European Commission to propose legislation to the European Parliament and the Council based on an idea which gathers …