Neckermann, one of the biggest tour operators in The Netherlands, wanted to improve the product placement on the lister pages of the website Neckermann.nl. This report provides a way to arrange the product placement for different customer segments on the website. In order to do so, the customer preferences …

This paper describes a study into consumers' reasons for buying socially responsible (SR) products, such as Fair Trade products and organic meat. As opposed to other studies, we use a qualitative approach based on 25 in-depth interviews and include several different products in the research. This leads …

Nowadays many schools are innovating and often do so by purchasing new electronic school boards. My training school did this as well. They bought several ActivBoards to modernize the school and its way of teaching. The only problem was that many teachers did not know how to use it and the school was …

This research paper is written acting upon instructions from Ahold European Sourcing. This department within the international retail organization Ahold (Koninklijke Ahold N.V.) is responsible for the purchasing of private label, fresh, non food and not for resale goods in Europe. Ahold European Sourcing …

The benefits of collaborative purchasing are many, yet in the healthcare sector, in particular at hospitals, it is still uncommon. In this paper we identify major impediments for collaborative purchasing, resulting in a first component of our proposed collaborative e-purchasing model for hospitals; as …

The purpose of this report is to investigate the industrial trade networks of Bulgaria for the manufacturing of machines, parts, tools and mechanical equipment. It was assigned by the marketing consultancy KommaNet in order to find out why its main client, the Dutch Centre for Promotion of Imports (CBI), …

The commencement of the Single European market by the signing of the Single European Act led to the foundation of public procurement. Public procurement is the process of purchasing public works, supplies and services by states and their governing bodies in which they have to act transparent, non discriminatory …

After previous research Plus Holding BV has decided to start with the import of the Argentinean beach cruiser. This is a striking and fashionable bicycle from Argentina. The idea of the company is to sell this bicycle via an international export website. On this website the cruiser and all other kinds …

ABSTRACT Purpose of this paper This paper aims to study different aspects of a logistics purchasing process from both the buyer's and supplier's perspective to compare literature and practice. Design/methodology/approach A multiple case study approach is chosen based on the exploratory character of …

Summary Project objectives This study fits into a larger research project on logistics collaboration and outsourcing decisions. The final objective of this larger project is to analyze the logistics collaboration decision in more detail to identify thresholds in these decisions. To reach the overall …