From the article: Globalization and technological innovation has led to an increasing competition between telecommunication service providers and has eroded traditional product- and service-based differentiation. One way to gain a competitive advantage is to create distinctiveness by improving customer …

This report gives an insight into the topic influencer marketing in the equine industry in Germany, the Netherlands and Great Britain. Influencer marketing is a marketing trend using persons on social media to influence their followers. It is a big hype everyone should be aware of, but unfortunately …

Technological developments have a major impact on how we live, work and learn together. Several authors refer to a fourth revolution in which robots and other intelligent systems take over an increasing number of the current (routine) tasks carried out by humans (Brynjolfsson & McAfee, 2014; Est et al., …

Some forms of media use may negatively affect (pre)adolescents’ health, but little is known about the parent’s role herein. Therefore, an online questionnaire among 1,741 Dutch youngsters (10-18 years) explored, a) whether they use electronic media in a healthy manner – i.e., no media during bedtime; …

In this chapter we consider a security game between an agent and an intruder to find optimal strategies for patrolling against illegal fishery. When patrolling large areas that consist of multiple cells, several aspects have to be taken into account. First, the current risk of the cells has to be considered …

Since the first uptake of electric vehicles, policy makers are questioning how to rollout public charging infrastructure in an efficient manner, such that user convenience balances with costs of investment. In some metropolitan areas, the first phase of rollout has been passed, meaning an optimized deployment …

Trade shows offer a platform for exploring new markets, discussing problems, spotting trends and increasing brand awareness. They are an essential part for the communication mix, the product mix, and the distribution mix. After a trade show, the company’s leads are often not managed effectively. This …

Background Physical activity can prevent or delay age-related impairments and prolong the ability of older adults to live independently. Community-based programs typically offer classes where older adults can exercise only once a week under the guidance of an instructor. The health benefits of such programs …

This thesis explores the opportunities for developing and assessing learners’ EFL oral skills in pre-vocational classrooms in the Netherlands. The thesis contains four studies. First, we evaluate the oral interaction practice offered in EFL coursebooks. In the second study, we explore ways to assess …

Rice is the second most important cereal in Tanzania occupying 18% of cultivated land and is mostly used as a cash crop. This study conducted at Mahiga Irrigation scheme in Kwimba district aimed at identifying opportunities and strategies for improving access to markets by small holder rice farmers in …