Over the last decade, social media platforms have transformed the hotel industry. Companies such as Facebook and Tripadvisor have changed how hotels attract and communicate with (potential) customers. The Paleis Hotel is a boutique hotel with 20 rooms situated in the city centre of The Hague. Currently, …

This dissertation investigates how an NGO like PETA (People for the Ethical Treatment of Animals) can recover its brand equity after this was damaged due to a scandal. The focus was on improving perceived service quality as this appeared to be a very important aspect of brand equity that is damaged severely …

Study-Globe is a young International travel agency situated in the city of Breda, the Netherlands. The company works closely with school institutions abroad and is therefore able to offer different study and language programmes in more than 39 countries and 100 cities worldwide. The theme of internationalization …

‘De Verse Maaltijd’ is a leading company of different food concepts. The company is specialized in the preparation of fresh and healthy meals for different target groups. The new concept of De Verse Maaltijd, DinnerFresh, is a slightly different and very challenging. This concept offers fresh and healthy …

This study is commissioned by OCLC to research the interest of customers of OCLC in hosted services. OCLC is a worldwide organisation that provides software and services to libraries in 170 countries. Libraries use these management systems to optimize their workflow. OCLC endeavours to satisfy the needs …

The thesis is written for Park Plaza Amsterdam Airport which face a challenge in increasing the F&B revenue, especially in the restaurant and bar. The advice is delivered in terms of marketing plan which focuses on product adjustment strategy.

Presentatie over ontwikkeltraject Monitor Noord-Groningen voor Economic Board Groningen

This marketing plan is written for Big in Japan. Big in Japan is a clothing store based in the eastside of Amsterdam. Big in Japan brings a carefully selected range of fashion and lifestyle brands to an accessible level, not only focusing online but also with a unique store concept, outside the city …

Wakati is a Belgian company that aims to eliminate food loss in developing countries with its primary product the Wakati One. The Wakati One is an innovative technology that increases the shelf life of fruits and vegetables for smallholder farmers in developing countries by creating a micro-climate that …

The booming market of mobile applications has also given birth to an entirely different market, namely that of mobile app discovery. Companies try to respond to those customers who have a hard time finding useful ones between the millions of apps in the app stores. Playground, a marketing agency located …