Purpose Physical stores are increasingly dependent on impulse visits and the impulse purchases of passers-by. Interactive advertising screens in store windows could help retailers increase impulse-visit urges and impulse-buying urges. However, the effects of interactive screens in physical surroundings …

Reitsport & Social Media – Welchen Einfluss haben soziale Medien auf die Meinung über den Reitsport?“. Absicht dieser Arbeit ist die Analyse des Einflussvermögens von sozialen Medien auf das Bild des Reitsports. Mit den Ergebnissen können Stakeholder des Reitsports eine Strategie für die Präsentation …

Background: Children with asthma can decrease the impact of their disease by improving their physical activity (PA). However, health care providers lack interventions for children with asthma that effectively increase their PA levels and achieve behavior change. A technology-supported approach can positively …

This research was done on behalf of ecohero, ecohero is experiencing a problem with its current social media marketing strategy. The company does not present as well on social media as management would like, in addition, no to hardly any sales are made through the social media marketing activities. Ecohero …

The following research justification report shows how Secad can implement a Digital marketing plan to gain new customers, nurture the relationship with the existing customers, increase brand awareness and brand reputation. Building and nurturing brand awareness and brand reputation is vital for the …

The following research justification focuses on the potential of Be Event Group to find and retain returning customers. As the company has experienced a transition period during Covid, it has now changed its strategy to a differentiation strategy, while also looking to change its customer base towards …

The objective of this study is to understand the effect of the presence of dieting pills on social media on the mental health, particularly body image and eating disorders, of women between 15 and 24 years old who are living in the Netherlands. The effect on women was chosen to investigate since this …

De hippische sector ligt al geruime tijd onder vuur, waardoor het imago van de hippische sector wordt verslechterd. Om de paardensport te kunnen behouden moet er wat veranderen vanuit de sector, er moeten meer positieve berichten tegenover de negatieve berichten komen te staan. Zo kan het imago van de …

Two carbon-neutral communities are looking at smart technical solutions to guarantee agreen energy transition with increasing proportions of local renewable energy. More efficientintegrated energy solutions for electricity, heat, water, waste, and transportationinfrastructure must be created to achieve …

Educators in professional higher education experience difficulties addressing students’ self-awareness in their courses. The topic is often dismissed by students as ‘vague’ or ‘irrelevant’. This is detrimental for learning since knowing who you are and who you want to be is crucial: it guides behaviour …