Posterpresentatie KCO conferentie 16 november 2015.

Presentation 6 October 2015. On Tuesday, 6 October 2015, Wittenborg University did host an event of the Netherlands Institute of Marketing (NIMA) under the theme Building your Brand, from Local to International (taking your brand globally).

This research paper contains improvements for Jilster B.V.’s marketing communication. Jilster is losing out on revenue opportunties because visitors to their websites’ don’t understand what Jilster is for, and this may be due to the current marketing communication methods. Jilster has had some success …

Posterpresentatie USE Conferentie 2015.

Branding of care organizations: oktober 2015.Presentatie gehouden tijdens de USE Conferentie, October 2015, A healthy working life in a healthy business.

Positioneringsonderzoek dim | branding by design

Pasklaar kan drie betekenissen hebben, en ze zijn alle drie op dit onderzoek toe te passen, namelijk: beschikbaar, kant-en-klaar; op maat gemaakt; klaar om te kijken of het past. Dit onderzoek laat zien dat de doelgroep kant en klare, beschikbare opties wil hebben, maar tegelijkertijd ook verwacht dat …

Organisatie X heeft te weinig geschikte kandidaten om haar recruitment doelstellingen te behalen. Dit onderzoek leidt tot inzichten hoe organisatie X op korte- en middellange termijn medewerkers kan bereiken en interesseren. Hiervoor zijn diverse onderwerpen aan bod gekomen, zoals: arbeidsmarktcommunicatie, …

How can university and city administration co-create the city? Where do their interests meet and diverge, and what is needed to exploit synergies? This report explores the potential for co-creation in five domains: urban economic development, internationalisation, urban attractiveness & city branding, …

High-tech horticulture production methods (such as vertical farming, hydroponics and other related technology possibilities), combined with evolving market side possibilities (consumer’s willingness to pay for variety, food safety and security), are opening new ways to create and deliver value. In this …