The best entry strategy for Victoria's Secret to enter the Dutch market
P.M. Koelemij (Begeleider); Romy E.C. van Nierop (Student)
How can CityFilm export its concept successfully to Sao Paulo?
L.J. Harris (Begeleider); Maaike M. Lalleman (Student)
Business plan Tropical Weddings
L.J. Harris (Begeleider); Muneeba Iqbal (Student)
A mixed-method approach to reveal untapped customer needs
Gerrita van der Veen (Lector); Remko van der Lugt
The Importance of Product Placement: The Practical Application of Product Prioritization for Neckermann.nl
Meng Xia; Cathy Rau (Begeleider)
Report on 'Citrine by the Stones'. Research on the entering of the Dutch market & the selection of a media strategy application.
Tessa van den Berg (Student); Theo Bors (Begeleider)
Online marketing plan 'Kooyman Eigen Huis'
Julia J. Kooijman (Student); L.J. Harris (Begeleider)
Strategic options for retailers for branding private label portfolios
Bakker, Diederich (International Business)
Is France ready for syrup waffles?
L.J. Harris (Begeleider); Marlee de Jonge (Student)
Bulgarian Rose Oil for the Japanese Joshi [how could the Japanese female fragrance market be successfullyu penetrated by Alteya's Bulgarian rose oil EdP refan Rose?]
P.M. Koelemij (Begeleider); Petar Mollov (Student)