This dissertation provides a concise yet comprehensive overview of the ethno-religious complexities of Iraq and Syria (past and present), followed by an explorative analysis in order to determine whether ethno-religious partition would increase the political stability in both countries.

The Dutch ‘NO’ during the Dutch referendum regarding the treaty establishing the European Constitution in 2005 was considered a political earthquake for the integration process of the European Union. A high percentage of ‘NO’-voters (>80%) lived in the five Dutch municipalities of Urk, Reiderland, Staphorst, …

The disruptive rise of the sharing economy has revolutionized the field of consumption of things and influenced many associated areas. Participation in these social innovations is an important phenomenon and people are exploring and expanding the further possibilities of the sharing economy with emerging technologies …

This dissertation focusses on counter-radicalisation policies and their effectiveness in Denmark and the Netherlands. Increased terrorism on European soil in the last decade, forced EU member states to implement renewed counter-terrorism and counter-radicalisation measures. The purpose of this study …

The task of the European Police Office (Europol) is to provide a support service for the national agencies of European Member States. Aside from collecting and exchanging intelligence, Europol cooperates with Member States on counter-terrorism actions by establishing National Units and Joint Investigation …

In the last decade, the Communist ideology has been a key point in international discussions and disputes. 1989 marked the demise of the communism and brought room for transitions. This report provides an analysis of the post-communism at the hand of economic and political transitions, as well as commemoration …

This dissertation addresses the central question, ‘How does the impact of influencers and brand ambassadors in the fashion industry affect the buying intentions of teenagers (ages 13-16) and Millennials?’ Many brands that use influencer marketing have been more concerned with the scope of an influencer’s …

Trade shows offer a platform for exploring new markets, discussing problems, spotting trends and increasing brand awareness. They are an essential part for the communication mix, the product mix, and the distribution mix. After a trade show, the company’s leads are often not managed effectively. This …

The objective of this dissertation was to find out how The Hague University of Applied Sciences (THUAS) can maximize student success and student retention, specifically how The Hague University can combat the continuously decreasing number of students enrolling and successfully completing their studies …

Social media have become a large part of nowadays companies’ marketing strategy, but how does this impact the customers’ perception of a brand? The aim of this dissertation is to research the influences of social media advertisements on consumer based brand equity in the travel industry. To this end, …