In the last decade, the Communist ideology has been a key point in international discussions and disputes. 1989 marked the demise of the communism and brought room for transitions. This report provides an analysis of the post-communism at the hand of economic and political transitions, as well as commemoration …

This dissertation addresses the central question, ‘How does the impact of influencers and brand ambassadors in the fashion industry affect the buying intentions of teenagers (ages 13-16) and Millennials?’ Many brands that use influencer marketing have been more concerned with the scope of an influencer’s …

Trade shows offer a platform for exploring new markets, discussing problems, spotting trends and increasing brand awareness. They are an essential part for the communication mix, the product mix, and the distribution mix. After a trade show, the company’s leads are often not managed effectively. This …

The objective of this dissertation was to find out how The Hague University of Applied Sciences (THUAS) can maximize student success and student retention, specifically how The Hague University can combat the continuously decreasing number of students enrolling and successfully completing their studies …

Social media have become a large part of nowadays companies’ marketing strategy, but how does this impact the customers’ perception of a brand? The aim of this dissertation is to research the influences of social media advertisements on consumer based brand equity in the travel industry. To this end, …

The main objective of this report is to document research conducted at The Hague University of Applied Sciences on how Brazilian deforestation policies have contributed to the achievement of Sustainable Development Goal # 13. This report is written due to the numerous discussions regarding the scientific …

The purpose of this dissertation is to test what makes an effective pitch and compare the theory Vs. the practice. During the entrepreneurial tech summit, Seedstars World, in Lausanne, 66 start-ups came together to pitch their start-up ideas to an audience of investors and other VIPS. The objective of …

The research views sanctions from a game-theoretical perspective by describing, that when evaluating effectiveness, additional positive outcomes must be considered. The central research question of this report is, therefore, whether the Russian embargo can be considered effective.

As social media platforms, such as Instagram, continue to expand and evolve, fashion brands also have to change and adapt to reach its consumers. Influencer marketing is a relatively new marketing strategy that came up in the course of the growing popularity of social media. Macro- and micro-influencers …

Along with one part of the world becoming richer and another part of the world staying behind in their growth, development aid has become more important than ever. The main purpose of this report was to examine the effects of the implementation of the Paris Declaration in Ethiopia. This main question …