Purpose - The purpose of this paper is to propose a fundamentally new extension of the marketing paradigm. This is theoretically and practically necessary since in the authors' view there is an insufficient balance between customer and brand thinking. Design/methodology/approach - While the marketing …

The collapse of the Soviet Union meant the removal of the main adversary of NATO, and many believed that NATO had become obsolete given its original purpose of countering the Soviet communist threat. The end of the Cold War caused a debate about the future role and the necessity of the Alliance. It soon …

Enterprise Services have been proposed as a more business-friendly form of web services which can help organizations bridge the gap between the IT capabilities and business benefits of Service Oriented Architecture. However up until now there are almost no methodologies for creating enterprise services, …

The Fontys University of professional Education, department of Mechanical Engineering, has started development of a new curriculum during the year 2000-2001, Human Mechanical Engineering (HME). Next to immersion of our students in actual technology practices, we aim to include for our students new topics …

Information dominance and information superiority are closely related terms. The US Army Field Manual 100-6 on Information Operations defines information dominance as: The degree of information superiority that allows the possessor to use information systems and capabilities to achieve an operational …

It is widely accepted that the application of new information technologies has a significant impact on today's warfare and crisis management and that this impact will only grow in the near future. This article examines several advantages and disadvantages of these technological developments with regard …