This dissertation was created with the goal to examine how online shopping has changed retail, specifically department stores and their business model, and to recommend a course of action and business model for entrepreneurs considering starting an (online) department store. There are several recommendations …

Spain is a country which at the moment has several economic problems. Therefore, the Spanish Government is offering non-European citizens the possibility of receiving Spanish residential visa when investing more than 500.000 € in real-estate. The purpose of this paper is to help Casamona, a young Spanish …

Rocket Software is an international software organization, divided into various divisions. One of these divisions is known as LegaSuite, which is the division central to this market research. LegaSuite seeks to increase its market share on the German market and the problem statement central to this strategic …

This final project assignment was provided by Stana.nl and Dosha Praktijk. Stana.nl is responsible for all marketing activities of Dosha Praktijk, an Ayurveda practice located in Amersfoort and The Hague. The aim of the research is to increase product awareness on Ayurveda health travels. In order to …

In this report the specific conditions for success in organising electronic dance music events were conducted and analysed. The Dutch event industry is currently being over-extended with events, such as musical festivals. Many organisations are having problems with the high level of competition and the …

Tim Hortons is a Canadian quick service restaurant best known for its coffee and doughnuts. It opened its first coffee shop in 1964 in Hamilton, Ontario. From the start, Tim Hortons has focused on top quality products that are always fresh and delivering exceptional service. It has grown into the largest …

This research paper focuses on how the use of the internet can be a potential marketing tool for restaurants and local businesses such as bars and cafés. The goal of this research is to set up a consultancy company, specialized in proposing strategies for restaurants using online tools, to enable them …

IKEA Delft is a very successful business, but it is facing some challenges in the field of marketing, as customer loyalty is changing. Moreover, this marketing plan provides different ways for IKEA Delft to adapt its loyalty program in order to improve in the field of marketing. In this research the …

Korean edition! Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest …

Aimforthemoon, a collective of young entrepreneurs who start ventures and carry out business development projects for experience entrepreneurs, was looking for an effective and focused brand identity as a way to structure their marketing and communication strategy. Using the archetypal theory of Carol …